📣 Feedback is the breakfast of champions!
A great quote attributed to Ken Blanchard.
Today, let's discuss how to create a brilliant feedback form so that you can get everything that you need from your attendees or your audience. We're going to talk about WHY we should have a feedback form, WHEN to ask for feedback and WHAT specifically to ask for in order to get the best response.
💡 Why ask for feedback:
The first thing is a no-brainer. It is all around improvement. Asking for feedback will support us to be able to improve our upcoming webinar and give us an opportunity to ask our ideal audience what it is that they are looking for, what it is that they loved, what it is that you could potentially improve upon.
The second reason for a feedback form or asking for feedback is Sales. A wise man once told me that:
“when you ask for sales, you get feedback. But when you ask for feedback, you get sales.”
You see human psychology tells us that when we are able to help and support someone we build a better know, like, and trust with that person and especially trust. And so when we ask our audience for feedback inadvertently that helps to build their respect for us and our respect for them and builds trust. And what we'll find is when we ask for sales, we get feedback. But when we ask for feedback, we get sales.
The third reason to ask for feedback is to gain valuable insights. If we structure our feedback form effectively, what we will get are insights into what topics our clients are looking for and be able to improve our next upcoming webinars with the right types of topics that are going to engage our ideal audience and ideally turn those prospects into clients.
So those are three reasons for Why we should ask for feedback: improvement, sales, and insights.
💡 When to ask for feedback:
When should we ask for feedback?
There are two schools of thought here.
Number 1 is straight after the event.
If you're looking for validation, looking for excitement, looking for testimonials, and you're looking for support then pop your feedback form link into the chat at the end of your webinar and encourage people to fill it out right there and then.
It's also a really great time to ask for testimonials. You could even ask people to stay behind and record the testimonials because when somebody has just completed your webinar, they feel excited, they feel motivated, and they really want to give you that great excitement, support, and testimony, as soon as the event's over.
Number 2, two or three days after the webinar.
However, if what you're looking for is critique then it's best to give it two to three days before we ask for the feedback and a good way to gain this feedback is by making a phone call and speaking directly to the people you'd like to get that feedback from.
This is because, after a couple of days, they've had the chance to mull over the information that you have provided. They've potentially implemented some of it, and they've had a bit of a break. That distance empowers our audience to be able to give us effective critique rather than excited validation.
So there's two different opportunities for when you could ask for feedback, depending on what it is you seek to get out of it.
💡 What to ask for feedback on:
What is it that we put on our feedback form to make it effective for our audience, to make them feel like they're giving us great insights and to also support us to be able to achieve both improvements, sales, and insights?
Please make sure you don't make your feedback forms too long, 5 to maximum 9 questions is plenty.
Other than getting somebody's details, I recommend asking for feedback on:
The general format. Put this onto a sliding scale. “So on a scale of one to five, one being poor five being great. How did you enjoy the general format of the webinar?”
The content. Also in a sliding scale. “What were your thoughts on the general content of the webinar on a sliding scale of one to five?
Another great question to ask is: Were you happy with the time and the date of the webinar? And if you weren't, what are the alternatives that you would recommend?
Then what we do is we get people to start to think about what it is they learned. A really good way to ask that is: “What is the number one thing that you learned at our webinar?” And let them answer that in a short sentence.
Another brilliant question to ask is: “What else would you like to see us teach you? Or What else would you like to learn about?” This will provide you great insights into topics that you could add to your next webinar.
And finally, just ask for some general feedback. This is a really great opportunity to get testimonials. The people that loved your event or your webinar will write what it is that they experienced in this general comment section. And you can use that as testimonials for your next webinar or for your website or for yourself.
🙌🏼 Now, one other tip. If we want people to engage and fill out the feedback form is offer them a free gift, give them a value add, give them a checklist or an ebook or something that they can receive from you for taking the time to give you the valuable feedback that's going to support you and the growth of your webinars.
Feedback really is the breakfast of champions.
Now that you know Why we need a feedback form, When to provide the feedback on, What to put on a feedback form, you can get out there and get that feedback. And, continue to succeed in your upcoming, and ongoing webinars.
For more great tips on how to plan, promote and present successful events head to annaosherov.com and check out the blog!
Finally, you've liked this, if it's been valuable, please like, comment and share and I am always happy for some feedback or some extra advice.
Remember: You Are Born To Influence Your Industry ♡
